What is “Branding”? and How to successfully Brand your business?

August 13, 2017

Tips of the month: “The importance of branding”.

What is “Branding”? and How to successfully Brand your business?

This article is originally referred from FXGlobe News Letter

As you launch a new business, the branding is one of the first subjects to think of. Your company and products will be perceived based on your brand.

Branding is not only a logo, it’s also colours, your slogan, company philosophy & culture, how you present material and approach the clients and your social media posts. It’s all how clients feel when they see or hear your brand name.

  • Your brand should be unique , it’s your company “face”
  • Your brand should differentiate you from others in the market
  • Increase your brand awareness with each touch point
  • The brand should be clear and easy to remember and recognise
  • Use a certain combination of colours to be associated with it
  • Brand name should correspond your product
  • Having a strong recognisable brand will help you to have more referrals who will promote you to other clients
  • Use specific phrases to support the image of your brand

All these is the base of your business, it’s an investment as you start but it may bring you a great return in the future.

  • Follow the below to enhance the success of your marketing strategy:
    1. Decide what brand image you would like to have for your site.
    2. Think which features can differentiate you from your competitors
    3. Define & plan all possible ways you can contact the potential clients – by phone/email/social media etc.-
    4. Analyze your past activity, from where you got the best clients.
    5. Advertise multiple ways for potential clients to contact you back – e mail, social media, chat etc.
    6. Always include your logo, the company name and other differentiating features when you contact the clients.
    7. Check the links of the landing pages you’re using and make the path to registration as clear& easy as possible
    8. And the Last – Be Complaint, state in your web site all necessary Risk Warnings.

All these is the base of your business, it’s an investment as you start but it may bring you a great return in the future.

Original Source: FXGlobe News Letter

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