This article is originally referred from iForex Blog
McDonald’s Corp is expected to report 4Q earnings today, before market opens.
As the name suggests, the report will cover the last quarter of 2016. The company has faced similar challenges to other food chains, in what is now referred to as “the restaurant recession”, but this isn’t McDonald’s only issue.
Some people are concerned about the all-day breakfast results, and will be closely eyeing the year-over-year same-store sales.
On the other hand, some people have voiced optimism, saying that the company’s “Experience of the Future” will prove successful. This “experience” includes various upgrades including the much talked-of table service.
McDonald’s has also been noted for its positive efforts in franchising, most notably in Asia, where the company’s goal is to reach a franchise deals of around 95% of its restaurants.
In 2017, one of the products McDonald’s is expected to focus on is the McCafé, which is said to feature new flavors and extensive staff training. However, some of the franchise owners have expressed concerns regarding the business plan and questioning if the company has clear aims and ways to achieve them.
What will McDonald’s Q4 earning report say and what will happen to the share when market opens?
Stay informed and stay ahead of the market.
Original Source: iForex Blog