EntroPay and NetRefer provide comprehensive payment solution to Betfair, the world’s largest online sports betting company

July 1, 2017

Betfair to be the first company to use EntroPay through NetRefer to make instant payments to affiliates, anywhere in the world.

EntroPay and NetRefer provide comprehensive payment solution to Betfair, the world’s largest online sports betting company

EntroPay, an Ixaris brand, and NetRefer have partnered to offer Betfair, the world’s largest online sports betting company, a more comprehensive solution for managing affiliate programmes. Using EntroPay’s virtual payment solution through NetRefer’s leading-edge affiliate software, Betfair will be the first company to be able to effectively track transactions and manage accounts while offering its global affiliate network the ability to receive commission payments instantly.

Betfair runs a sophisticated affiliate marketing programme as part of its businesses. Its new agreement with EntroPay and NetRefer will help the company maintain its position at the forefront of the online gaming industry, enabling Betfair affiliates to avoid delays associated with the processing of cross-border payments and wire transfers, and instead receive funds instantly into their online accounts.

“Partnering with EntroPay offers clients like Betfair a one-stop shop for managing their affiliate programme,” said Raphael Arnold, chief executive officer, NetRefer. “They can manage their accounts, see who needs to be paid and send payments all in one process.”

Whether making one payment or many, EntroPay is one of the most convenient ways to send money to affiliates. Once a payment is claimed, an affiliate receives an EntroPay Virtual Visa card and can begin spending anywhere Visa is accepted online or by telephone. Affiliates can also transfer funds to their own bank accounts or upgrade to an EntroPay Plastic MasterCard that allows them to make on-site purchases and ATM withdrawals.

“As more companies like Betfair turn to affiliate marketing as a revenue-generating stream, the speed, ease and administrative cost of issuing payments becomes a more pressing issue,” said Andrea McGeachin, Commercial Director, EntroPay. “The partnership with NetRefer means we can provide both a comprehensive reporting package and a convenient way of making global payments of any size.”

About EntroPay

EntroPay is one of the most cost-effective, easy and rapid means for businesses and consumers to remit funds around the world through less-restricted access to global payment networks (Visa, MasterCard, SWIFT). It is a highly recognised payment platform among online gaming companies and has a strong track record of converting customers when offered as a payment alternative following declined transactions. EntroPay has operated since 2003 by Ixaris Systems, Ltd, which is certified to issue e-Money for EntroPay by the UK Financial Services Authority and is registered as a Money Service Business with the HM Revenues and Customs in the UK. For more information, visit www.entropay.com.

About Betfair

Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet even after the event has started. The company processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker. For more information, visit www.betfair.com.

About NetRefer

NetRefer is the premium provider of next-generation Performance Marketing software, offering clients a comprehensive solution for effective and profitable partner programme management. Founded in 2005, NetRefer, a division of the Arnold Media Group, works with some of the largest and most reputable iGaming operators from around the world. Their affiliate software, specifically developed for iGaming, powers some of the biggest and best Partner Programmes. For more information, visit www.netrefer.com.

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