Did you know what is “Banner Blindness”? Simple Tips to improve your Conversions…

March 8, 2017

Tips of the month: Banner blindness.

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This time we would like to share with you some tips regarding banner blindness.

Banners are one of the most commonly used tools but not everybody knows about banner blindness.

This happens when people ignore banners.

It’s true, banner blindness exists and it’s one of the advertising industry’s biggest challenges

What is exactly banner blindness

  • People stop noticing the banners especially if they visit your site regularly. They just scan website for information which they are interested.
  • Banner blindness especially affects savvy online users, who look for something specific on a website and ignore banner ads as unimportant. Over the years, people have become conditioned to ignore traditional banner ads and have stopped noticing them almost completely.

Below are some tips to use the banners effectively

  • Change the content on your website regularly and upload new banners from time to time based on conversion statistics. Make sure you target your clients on GEO basis as well. We suggest not to use English banners on French website for example.
  • Make sure you place the banner which will attract the attention of your visitor.
  • If your goal is to get more signups – it is best to use a color scheme with colors that make the opt-in form stand out.
  • If your goal is to get more clicks, it is the best to make your ads blend in with the rest of the content on your website. One way to do it is to make sure that the ad’s background, text and link color are the same as your post title, or text. This way the unit will look like an internal link rather than an advert unit. If placed right next to the post, make sure that the borders are removed.
  • Don’t make your website full with banners. Studies show that people have an attention cap when it comes to viewing online ads. They can only view a certain amount of ads per day.
  • Instead of putting countless ads, you need to use a minimal number of ads and focus towards optimizing those few to their highest potential.
    You need to present the users with ads they want to see, and put it where they want to see it and at the right time.

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